#WhatTheReef!

A youth campaign for Singapore’s reefs

What theReef!

Reviving Reefs, Restoring Life

Get closer to Singapore’s reefs. Discover what lives here. Bring your friends along.

A coral-orange branching coral, with rounded and plating corals and two small reef fish, painted against deep blue water.
Step into our illustrated reef.

Explore online

Pick your
way in.

Follow your curiosity.
Take something to share.

The illustrated dive: reef fish swimming beside a large coral colony.

01 / Discover

Dive into
a living reef.

From the city skyline to life beneath the surface. Meet the neighbours along the way.

Take the dive
Example coral match card: The Connector, inspired by branching coral.

02 / Match & share

Meet your
coral match.

Nine everyday choices. A playful profile. A personal card to share with friends.

Find my coral match Just for fun · About 3 minutes
Example discovery card about giant clams, with an illustration, a reef fact and its source.

03 / Pass it on

Take a reef
story with you.

Pick a discovery, save its illustrated card and give a friend a reason to look closer.

Pick a reef discovery

Why What the Reef?

A living reef.
A shared
responsibility.

Heat, sediment and pollution put pressure on Singapore’s reefs. Protecting them means caring for a living habitat, with restoration and continued care both playing a part.

What the Reef! invites students to make room for reefs in everyday life — through discovery, conversations with friends and informed care.

Reef context & sources

Campaign scenery is AI-generated illustration inspired by Singapore’s reefs.

Keep the care going

Carry the care
beyond the screen.

Take a small reef-friendly action on your next coastal visit.